Affordable No-Lapse Guarantee Universal Life Insurance with Predictable Premiums
PL Promise GUL
Key Features
Guaranteed Death Benefit Protection
- Tax-free¹ death benefit protection helps provide financial protection for your clients’ family, business, or estate, with predictable no-lapse guarantee premiums2,3
- Competitive level lifetime premiums to age 90 (extendable up to age 121)2,3
- A potentially more affordable alternative to whole life insurance
Return of Premium Feature
- Surrender policy for a full or partial return of premiums, at no additional cost3,4
Living Benefits
- Enhance protection with a choice of living benefit riders in case of chronic3,5 or terminal3,6 illness expenses
Convenient, Seamless Underwriting
- Pacific Accelerated Life+ (PAL+)—clients’ applications are intelligently routed for the least invasive underwriting method possible
- Up to $2M in life insurance coverage, no medical exams if physical with labs done in the last 12 months, ages 18-70
Optional Benefits
- To enhance the protection and flexibility of the policy, we offer the following riders: Waiver of Monthly Deduction and Children’s Level Term Insurance3,7
PL Promise GUL Delivers More than Basic GUL Coverage
Why Choose Pacific Life
The company you choose matters. At Pacific Life, putting customers first has allowed us to serve families and businesses successfully for nearly 160 years. As part of a mutual holding company structure, we have no publicly-traded stock, so we can focus on long-term strategies, financial strength, and the best interest of our policyowners.
People
Supporting you and your clients with dedicated, exceptional service is our team’s focus. Your clients become our policyowners, and because we are a mutual holding company we answer to them—not shareholders.
PRODUCTS
Clients often need more than just death benefit protection. Our competitive and flexible life insurance products help meet other important financial goals.
PROCESSES
Applications don’t have to be complicated! Simply apply and let us do the rest with our streamlined underwriting and all-digital process.
Conversation Starters
The Pacific Life Experience Client Brochure
The Pacific Life Difference Client Flyer
Financial Strength Ratings
as of March 2026
2nd highest of 16 ratings
4th highest of 21 ratings
4th highest of 21 ratings
4th highest of 21 ratings
For current ratings information refer to PacificLife.com
Not yet contracted with Pacific Life, have a question, or want to learn more about PL Promise life insurance products?
Reach out to your Broker General Agency (BGA) or contact us directly at:
PL Promise Sales Desk
(888) 900-9777
LynInternalSales@PacificLife.com
For contracted BGAs and producers, access Producer Bay (login required).
The primary purpose of life insurance is to provide death benefit protection in the event of the insured’s death.
Pacific Life, its affiliates, distributors, and respective representatives do not provide tax, accounting or legal advice. Any taxpayer should seek advice based on the taxpayer’s particular circumstances from an independent tax advisor or attorney.
Insurance products and their guarantees, including optional benefits and any crediting rates, are backed by the financial strength and claims-paying ability of the issuing insurance company. Look to the strength of the insurance company with regard to such guarantees because these guarantees are not backed by the independent broker/dealers, insurance agencies, or their affiliates from which products are purchased. Neither these entities nor their representatives make any representation or assurance regarding the claims-paying ability of the issuing company.
Not all products or optional benefits are available in all states or firms, and features may vary by state and firm. Contact your firm or Pacific Life representative for availability.
Universal Life Insurance generally requires additional premium payments after the initial premium. If either no premiums are paid, or subsequent premiums are insufficient to continue coverage, it is possible that coverage will expire.
¹For federal income tax purposes, life insurance death benefits generally pay income tax-free to beneficiaries pursuant to IRC Sec. 101(a)(1). In certain situations, however, life insurance death benefits may be partially or wholly taxable. Situations include, but are not limited to: the transfer of a life insurance policy for valuable consideration unless the transfer qualifies for an exception under IRC Sec. 101(a)(2)(i.e. the transfer-for-value rule); arrangements that lack an insurable interest based on state law; and an employer-owned policy unless the policy qualifies for an exception under IRC Sec. 101(j).
²The Lifetime No-Lapse Guarantee Rider (form series R17LYFNL, varies based on state of policy issue) is included in the policy at no additional charge. The no-lapse guarantee, depending on how you structure your policy, has a maximum duration of the insured’s lifetime, subject to certain limits. If your net no-lapse guarantee value is zero, the no-lapse feature terminates. If the no-lapse feature terminates, additional premiums would be required to resume the no-lapse guarantee. If policy performance is such that your policy is being maintained solely by the no-lapse guarantee, your policy will not build cash value.
³Riders will likely incur additional charges and are subject to availability, restrictions, and limitations. Clients should be shown policy quotes with and without riders to help show the rider’s impact on the policy’s values.are subject to availability, restrictions, and limitations. Clients should be shown policy quotes with and without riders to help show the rider’s impact on the policy’s values.
⁴Referred to as the Enhanced Surrender Value Rider in the contract (form series R17LYESV, varies based on state of policy issue). Minimum premium requirements apply for the rider to provide a benefit.
⁵PL Promise Chronic Illness Care Rider is an accelerated death benefit rider for chronic illness (Form series ICC18 R18LYCHR).
⁶Referred to as the Accelerated Death Benefit Rider for Terminal Illness in the contract (Form series ICC16 R16LYTIR, varies based on the state of policy issue).
⁷Waiver of Monthly Deduction Rider (Form #R18WMD) and Children’s Level Term Insurance Rider (A single rider charge covers all covered children) (Form #R17LYCTUL), varies based on state of policy issue.