Life insurance is a long-term promise. Backed by the financial strength of Pacific Life, PL Promise products provide affordable death benefit protection and more.
The Power of Pacific
Life insurance is a long-term promise. Here are some important reasons to consider PL Promise from Pacific Life.
More Than a Promise
Explore the Ways Pacific Life Can Help You
Financial Ratings and Service Awards
Leader
Awarded Best Life Insurance Company by Forbes Advisor 3 Years in a Row in 2020, 2021 & 2022¹
Strong
Strong Financial Strength Composite Score, COMDEX 94 out of 100² — Top 6% of Life Insurance Carriers with Ratings from 4 Independent Rating Agencies³
Ethical
Named One of the World's Most Ethical Companies by Ethisphere Institute 8 Years in a Row⁴
Service
Dalbar Insurance Service Award Winner 7 Years in a Row⁵ and Newsweek’s Best Customer Service Companies in 2021 and 2022⁶
We're Here to Help!
Reach out to your Broker General Agency (BGA) or contact us directly:
PL Promise Sales Desk
(888) 900-9777
LynInternalSales@PacificLife.com
For contracted BGAs and producers, access Producer Bay (login required).
The primary purpose of life insurance is death benefit protection.
In order to sell life insurance, a financial professional must be a properly licensed and appointed life insurance producer.
¹Forbes Advisor “Best Life Insurance Companies 2022”: https://www.forbes.com/advisor/life-insurance/best-life-insurance-companies/#best-life-insurance-companies-awards-2022-pacific-life. Published 1/11/22. Forbes Advisor is not an affiliated company of Pacific Life Insurance Company.
²The COMDEX is a composite score of the four independent raters of financial strength (A.M. Best, Fitch, Moody’s, and Standard & Poor’s). The COMDEX rates life insurance companies on a scale of 0 to 100, with 100 being the highest rating. As of August 1, 2024. For current ratings, visit www.PacificLife.com. COMDEX is not an affiliated company of Pacific Life Insurance Company.
³VitalSales Suite, a product of EbixExchange. As of August 1, 2024. EbixExchange is not an affiliated company of Pacific Life Insurance Company.
⁴From 2018-2025, Ethisphere Institute named Pacific Life one of World’s Most Ethical Companies based on its compliance and ethics program, corporate citizenship, culture of ethics, corporate governance, and leadership, innovation, and reputation: https://www.pacificlife.com/press-releases/pacific-life-named-one-of-worlds-most-ethical-companies-for-eighth-consecutive-year.html. Ethisphere Institute is not an affiliated company of Pacific Life Insurance Company.
⁵From 2017–2023 Dalbar Insurance Service Award Winner for Consistent focus on improving the policyowner experience: https://www.dalbar.com/awards/service-award/. Dalbar is not an affiliated company of Pacific Life Insurance Company.
⁶Newsweek “America’s Best Customer Service Companies 2022”: https://www.newsweek.com/americas-best-customer-service-2022/services-insurance. Newsweek is not an affiliated company of Pacific Life Insurance Company.