Life insurance is a long-term promise. Backed by the financial strength of Pacific Life, PL Promise products provide affordable death benefit protection and more.
PL Promise Products
Which Product Could Be Right for Your Clients?
PL Promise Term
- Competitively priced with 10-, 15-, 20-, or 30-year level premium periods
- Fast, convenient process and award‑winning customer service
- A conversion option with no new underwriting
PL Promise Conversion UL
- An attractive conversion product with early-conversion incentives, return of premium, and guaranteed acceptance
- Flexibility to convert all or just a portion of your client’s PL Promise Term coverage
- Terminal illness benefit at no additional charge
PL Promise GUL
- An affordable guaranteed death benefit protection with predictable premiums
- Flexibility of a return of premium feature at no additional cost
- A potentially more affordable alternative to whole life insurance
We're Here to Help!
Reach out to your Broker General Agency (BGA) or contact us directly:
PL Promise Sales Desk
(888) 900-9777
LynInternalSales@PacificLife.com
For contracted BGAs and producers, access Producer Bay (login required).
The Power of Pacific
At Pacific Life, putting customers first has allowed us to serve families and businesses successfully for over 150 years. As part of a mutual holding company structure, we have no publicly-traded stock, so we can focus on long-term strategies, financial strength, and the best interest of our policyowners.
You and your clients, our policyowners, are at the heart of the business decisions we make.
Leader
Awarded Best Life Insurance Company by Forbes Advisor 3 Years in a Row in 2020, 2021 & 2022¹
Strong
Strong Financial Strength Composite Score, COMDEX 94 out of 100² — Top 6% of Life Insurance Carriers with Ratings from 4 Independent Rating Agencies³
Ethical
Named One of the World's Most Ethical Companies by Ethisphere Institute 8 Years in a Row⁴
Service
Dalbar Insurance Service Award Winner 7 Years in a Row⁵ and Newsweek’s Best Customer Service Companies in 2021 and 2022⁶
The primary purpose of life insurance is death benefit protection.
In order to sell life insurance, a financial professional must be a properly licensed and appointed life insurance producer.
¹Forbes Advisor “Best Life Insurance Companies 2022”: https://www.forbes.com/advisor/life-insurance/best-life-insurance-companies/#best-life-insurance-companies-awards-2022-pacific-life. Published 1/11/22. Forbes Advisor is not an affiliated company of Pacific Life Insurance Company.
²The COMDEX is a composite score of the four independent raters of financial strength (A.M. Best, Fitch, Moody’s, and Standard & Poor’s). The COMDEX rates life insurance companies on a scale of 0 to 100, with 100 being the highest rating. As of August 1, 2024. For current ratings, visit www.PacificLife.com. COMDEX is not an affiliated company of Pacific Life Insurance Company.
³VitalSales Suite, a product of EbixExchange. As of August 1, 2024. EbixExchange is not an affiliated company of Pacific Life Insurance Company.
⁴From 2018-2025, Ethisphere Institute named Pacific Life one of World’s Most Ethical Companies based on its compliance and ethics program, corporate citizenship, culture of ethics, corporate governance, and leadership, innovation, and reputation: https://www.pacificlife.com/press-releases/pacific-life-named-one-of-worlds-most-ethical-companies-for-eighth-consecutive-year.html. Ethisphere Institute is not an affiliated company of Pacific Life Insurance Company.
⁵From 2017–2023 Dalbar Insurance Service Award Winner for Consistent focus on improving the policyowner experience: https://www.dalbar.com/awards/service-award/. Dalbar is not an affiliated company of Pacific Life Insurance Company.
⁶Newsweek “America’s Best Customer Service Companies 2022”: https://www.newsweek.com/americas-best-customer-service-2022/services-insurance. Newsweek is not an affiliated company of Pacific Life Insurance Company.